Director of Communications Fahrettin Altun has sent letters to leading media organisations and tech companies.
In accordance with the Circular on the Use of "Türkiye" as a Brand promulgated on December 4, 2021, under the signature of President Recep Tayyip Erdoğan, the Presidency's Directorate of Communications continues its strategic communication efforts to promote the use of "Türkiye" in the international arena.
While the "Hello Türkiye" campaign of the Directorate of Communications continues to garner significant global attention, foreign-based tech companies and media organisations are also included in the initiative to adopt the use of "Türkiye" in foreign languages.
As part of this, the Presidency's Director of Communications Fahrettin Altun has sent letters to leading media organisations and tech companies.
Director of Communications Altun emphasised the significance of using "Türkiye" in all types of journalism activities and content creation, particularly in news articles, publications, bulletins, and columns, in his letter addressed to the top-level executives of media organisations with headquarters in 18 different countries from 5 different continents.
In addition to media organisations, Director of Communications Altun called for the use of "Türkiye" in all products and services, including search engines, digital games, office applications, mobile applications, CAT tools, and tags, in a letter addressed to top-level executives and country representatives of 25 of the world's leading tech companies.
In the letter, Director of Communications Fahrettin Altun recalled how international organisations such as the OECD, WTO, and most notably, the United Nations have officially adopted the use of "Türkiye" and urged foreign-based tech companies and media organisations to demonstrate the same sensitivity.
International magazines such as National Geographic, Forbes, The Economist, and Der Spiegel are among those who have been sent the letter, as are international newspapers and news channels such as Die Welt, Deutsche Welle, Sputnik, Russia Today, Washington Post, The Telegraph, CNN, Al Jazeera, France 24, Guardian, Le Monde, The Times of India, and New York Times, as well as news agencies such as Reuters, Associated Press, AFP, and Nikkei, and tech companies such as Google, Samsung, YouTube, Netflix, TikTok, Yandex, Meta, Tesla, Amazon, Spotify, HBO, Disney+, Sony, Toshiba, Lenovo, Apple, Microsoft, Instagram, Twitter, Huawei, and Apple.